Lifeandstyle.com.my | Home of Alfred Dunhill, Hong Kong

	Reflecting the brand’s pillars of masculinity, luxury and quintessential Britishness, Alfred Dunhill presents the Home of Alfred Dunhill Hong Kong. This is part of a unique global concept of in which customers become a part of a great legacy – to be invited ‘home’ as a welcome guest of the brand. Having only recently opened its doors in mid-March, the Hong Kong Home houses an impressive range of goods that embody the famed Alfred Dunhill taste for fine attention to detail. It is also distinguished by a range of unparalleled touches, including a Bespoke Tailoring service, a fine wine reserve, a restaurant and a bar. Situated in the heart of the financial district, Alfred Dunhill Home boasts one of the city’s most prestigious addresses. This 6,300 square foot Home is spread over three floors, offering generous proportions essential for ease and indulgence. Ground Floor - Formalwear, Leather Goods and Accessories Presenting the brand’s luxury menswear collections which unite style, heritage, innovation and functionality. The collections make use of some of the rarest materials made by the finest manufacturers in the world. A range of unique leather goods adds the finishing touch to the most stylish of ensembles. Of special note are the Limited Edition Wood leather tote bag and briefcase, of which only 88 pieces are available. The Engravable Business Card holder is beautifully ornamental yet fully functional, limited to 1 piece only at the Hong Kong Home. These exceptional pieces are exclusive to Alfred Dunhill Hones and are a fitting tribute to the brand’s pursuit of excellence. Mezzanine - Alfie’s Restaurant & Bar by KEE, Berry’s Fine Wine Reserve by Berry Bros. & Rudd Reminiscent of an eclectic British study, Alfie’s by KEE is set to become the local destination for modern British cool. Serving a menu of honest British fare, Alfie’s by KEE uses only the finest seasonal ingredients. The vintage leather sofas and lush carpets in the adjoining bar and lounge beckon you in for post-work or après-dinner drinks, offering a comprehensive beer menu and an enviable wine list compiled in consultation with Berry Bros. & Rudd. As Britain’s oldest wine and spirit merchant, Berry Bros. & Rudd provides 32 wine bins by invitation only, as well as a tasting area and a selection of the world’s most reserved wines for sale. On hand is a complete range of wine-related services including investment advice, fine wine sourcing, fine wine brokerage and cellar planning.

	First Floor - Casualwear, Bespoke Tailoring and Customer Care In addition to a relaxed and yet perpetually debonair collection of casualwear, the first floor houses the customer care centre, created to ensure that true luxury service extends well beyond the purchase of an Alfred Dunhill piece. For the true satorialist, the crowning glory of the Hong Kong Home is the Bespoke Tailoring section. Offering the ultimate in personalisation and exclusivity, the pure masculine indulgence of a perfectly made to measure suit is without comparison. Any desired piece can be realised in an impressive selection of fabrics and silhouettes, fashioned according to the expert advice of Alfred Dunhill’s master tailors. Dealing exclusively with the best mills in Italy and the UK to offer high twist weaves with fantastic natural crease resistance and powers of recovery, each Alfred Dunhill Bespoke creation is hand cut and finished: made to withstand the demands of a working and travelling wardrobe. Related Highlights LifeAndStyle.com.my’s interview with Master of Wine Alun Griffiths, Wine Director at Berry Bros. & Rudd Gallery images of the Home of Alfred Dunhill Hong Kong launch on LifeAndStyle.com.my Home of Alfred Dunhill Shop G5, G/F, Prince’s Building, 10 Charter Road, Central, Hong Kong.
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