This week we speak to Joyce Wong, the creative powerhouse behind Malaysia's most fashionable blog, KinkyBlueFairy. Touted as the country's top female lifestyle blogger, KinkyBlueFairy has received over 1.3 million visits since July 2008.

L&S: You are quite the household name when it comes to Malaysian fashion blogs. How did KinkyBlueFairy come about?
JW: I started blogging seven years ago as a hobby. I’ve always kept a diary since I was ten years old, and I guess blogging was a natural progression for me to keep the recordings of my life on a different platform.

L&S: What do you enjoy most about blogging?
JW: The thing is, I enjoy the actual act of blogging! I love editing pictures and writing in my free time. Besides the actual blogging part, I’d say I’m proud of how I’ve documented my activities for my own reference. I have a terrible memory, hence the start of my blog in the first place.

L&S: What do you see happening to the country's blogosphere in the next 2 to 3 years?
JW: As the number of bloggers already boomed in recent years, I reckon there will be more bloggers popping up in the blogosphere in the years to come. I think there will be more blogging about very niche subjects, whether it's to do with a type of food, exercise, travel, fashion.
I find that a majority of the blogs I bump into which happen to be Malaysian tend to have a very straightforward journalistic style about them.
I’m not saying its a bad thing, it's just that I wish to see new and different ways of them expressing themselves online.

L&S: What's next on your fashion agenda?
JW: I have a fashion label called Leftblock with two other partners. We fabric-source and design our own pieces. Right now we’ve just launched our new collection, where pieces are custom-made-to-order. The reason we’ve veered towards that is because so many girls in KL have different body types and sizes. And we didn’t want to be a label that just provided for ‘skinny girls’. You can check out our designs at www.leftblock.com

L&S: You also write about travel, music and life in general. What have been some of the perks of having such a popular and well read blog?
JW: I must admit the perks are a great addition to my being a blogger! I receive a lot of free products (especially beauty and fashion) so I’ve gotten really spoilt! It’s great, because I get to play around with all these things I like without having to spend as much money.

I’ve gotten some trips sponsored as well. So far, I’ve been sponsored to travel to Hong Kong, Cebu, New York and Singapore. New York was fantastic, I got to stay in the middle of Times Square and rode in a limo! As for my recent trip to Singapore, Marina Bay Sands put me up in a gigantic suite with three butlers. Enough said!

W: www.kinkybluefairy.net

Photography by Vincent Paul Yong