Swiss Watch Gallery, the premier Malaysian-owned regional luxury watch retailer, presenting arguably the most comprehensive collection of international iconic watch brands under one umbrella, proudly presented the inaugural Timepieces Today, Tomorrow and Forever Exhibition from 29 September to 9 October 2011 at Pavilion KL in conjunction with its 10th year anniversary celebration. Guest of Honour, YB Dato’ Sri Dr Ng Yen Yen, Minister of Tourism, Malaysia officiated the grand opening.

Over the 11 days, guests were enthralled by the breathtaking horological works of art from leading timepiece brands, which include limited edition timepieces, museum timepieces, high jewellery timepieces, grande complication timepieces, many of which were unveiled for the first time in Malaysia. Additional exhibition highlights included behind-the-scenes live demonstrations of ingenious watch-making and craftsmanship by Master Watch Makers seen for the first time in Malaysia. Among the featured brands were Cartier, Graham, IWC Schaffhausen, Jaeger-LeCoultre, Montblanc, Ulysse Nardin, and the ultimate in luxury phones, Vertu.