There are points in time where people stop and ask each other: “Where were you when...?” The recent Heineken Green Room was one of those historic moments that people will talk about for years to come. More than 2,000 people made their way to KL Live for an incredible Heineken Green Room that combined the talents of Beth Ditto and her band Gossip, Australia’s Art vs. Science and a stunning turnout from local talents Mini Compo, Twilight Actiongirl and JeeHoe and Hype’embeats.

Heineken Green Room is no stranger to magic moments: in its ongoing journey to bring you ever more cutting edge and unique music experiences, Heineken Green Room has played host to memorable moments like New York punk funkers The Rapture striking up their KL anthem ‘House of Jealous Lovers’ or the jaw-dropping spectacle of 2manydjs’s Radio Soulwax audio-visual experience.

But it will be hard to top the moment at the most recent Heineken Green Room where Gossip lead singer Beth Ditto decided to do an impromptu walkabout in the crowd during closing number ‘Heavy Cross’. Leaping across the stage barriers she dropped down into the audience to greet many of Heineken’s music fans personally, hugging and shaking hands with dozens of them while the band attempted to keep track of her movements and keep the music on track.

For some it came as a shock, jolting them out of their expectations of what music events are and should be, physically breaking down the barriers between artist and audience. It’s also a measure of the power of Heineken Green Room to bring you completely spontaneous and unplanned new experiences.

“This was an incredible night for Heineken,” comments Jasmine Foong, Marketing Manager of Heineken Malaysia, “And certainly it was a Green Room to remember. Tonight the chemistry was absolutely perfect: from the crowd to the international acts to our local stars. It was an unbelievable experience for everyone.”

W: www.facebook.com/Heineken