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JLC Presents "Gaucho" by Astrid Munoz
31 January 2012
London |
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Jaeger-LeCoultre was delighted to lend its boutique for the first-ever exhibition of Astrid Munoz, friend of the brand and well-known fashion model and accomplished photographer. The exhibition featured photographs taken by Munoz in the "Gaucho" theme, which have been featured in Jaeger-LeCoultre's latest publication Yearbook Five. The fifth edition of this gorgeous, large format publication pays tribute to Jaeger-LeCoultre's iconic swivelling watch, Reverso, which drew its inspiration from British Polo players in India in the early 1930s. The world of Reverso is thus intricately linked to the world of Polo and the 80th anniversary of the iconic watch was celebrated in Argentina. There is probably no more fitting picture of Argentina than that of the Gauchos, the men of the Argentine heartland who work tirelessly to train some of the most amazing horses, many of which compete in the most spectacular polo matches around the world. Munoz's talented eye – enriched by her travels and glamorous yet natural style as an international fashion model – captures the ruggedness and very essence of the Argentine rural countryside. Her relationship with Jaeger-LeCoultre is both artistic and personal – lending her vision of style to inspire the aesthetic expression of Jaeger-LeCoultre, and through her partner Eduardo Novillo Astrada, who is an Ambassador of the Manufacture on the international polo scene. The event was attended by Munoz's close circle of friends, including illustrious names of the fashion and arts world such as Natalia Vodianova, Clive Owen, Mark Newson, Clare Milford Haven, Suzy Menkes, Poppy Delevigne, Andrea, Charlotte, Alice and Alex Dellal, Dinos Chapman, Tamara Beckwith, Giorgio Veroni, Dan Macmillan, Heather Kerzner, Patrick Cox, and Sydney Finch. Photos courtesy of Dave M. Benett/Getty Images |
Photo by Andreas Rentz, Dave M. Benett, and The Image Gate/Getty Images for IWC


