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Focus Point’s Swarovski Preview
19 October 2011 Kuala Lumpur, Malaysia |
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Focus Point recently organised an exclusive presentation and preview of Swarovski’s 2012 Sunglasses Collection for select guests at Modesto’s, The Curve. The event previewed the full range of eyewear and came ahead of even Swarovski’s official launch of the collection in Europe. The private viewing was attended by over 150 guests, including members of the Malaysian Retailer Chains Association (MRCA) and the media. Celebrities in attendance included violinist Dennis Lau, Miss Malaysia Universe 2008 Levy Li, model and host Tiffany Leong, Miss Malaysia Asia Pacific 2005 Aenie Wong, Miss Malaysia Global Queen International 2007 Yan Yee and actress Chris Tong. Guests nibbled on a variety of delectable canapés and sipped whisky and wine while admiring the showcase of exquisitely crafted Swarovski eyewear donned by models in fashionable evening wear. Emcee Elaine Daly facilitated the preview and locked in pre-orders for the exclusive range after the catwalk cum fashion show. Kim Ng, CEO of Focus Point Vision Care Group said, “We are indeed pleased to be the first optical retail chain to introduce the Swarovski 2012 sunglasses collection before the collection is launched worldwide,” she said. “To be presenting this latest collection by Swarovski ahead of other nations is an achievement and testimony of Focus Point’s commitment in bringing the best and latest in fashionable quality eyewear to consumers.” The Swarovski 2012 Sunglasses Collection bears all the hallmarks of Swarovski’s signature designs and expertise combined with the sensibility and rigorous high quality of Marcolin. Available in 10 different styles in multiple shades and hues, the 2012 sunglasses collection is crafted based on three key design elements: the Architecture of Crystal, the Swan logo and the iconic Swanflower motif. The last is an image of four swans merged to create a shape similar to the rare Australian orchid. Swarovski is the latest luxury eyewear brand to be available at Focus Point. The 2012 sunglasses collection is available for pre-ordering at all Focus Point outlets. Stocks will be available at Focus Point KLCC and Pavilion stores this month. |
As much an attraction was the Vogue Editors themselves, as they walked the streets from store to store amongst crowds of shoppers. Editors attending included the host Editor, Mitsuko Watanabe, Editor of Japanese Vogue; Franca Sozzani, Editor of Italian Vogue; Alexandra Shulman, Editor of British Vogue; Emmanuelle Alt, Editor of French Vogue; Angelica Cheung, Editor of Vogue China; Christiane Arp, Editor of German Vogue; Yolanda Sacristan, Editor of Spanish Vogue; Viktoria Davydova, Editor of Vogue Russia; Kirstie Clements, Editor of Australian Vogue; Eva Hughes, Editor of Mexican and Latin American Vogue; Paula Mateus, Editor of Portuguese Vogue; Myung Hee Lee, Editor of Vogue Korea; Seda Domanic, Editor of Vogue Turkey; Rosalie Huang, Editor at Large of Vogue Taiwan: Anaita Adajania, Acting Editor of Indian Vogue, and Anna Harvey, Vice President and Editorial Director of Condé Nast New Markets, representing Vogue Brazil and Greek Vogue.
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