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On November 10th, Polo Ralph Lauren celebrated another milestone with a first-of-its-kind state-of-the-art 4D experience after the opening of the first women’s flagship and the redefined men’s flagship on Madison Avenue, New York, and Mr. Ralph Lauren’s receipt of the Key to the City of New York honoured by Mayor Michael Bloomberg. Through the use of advanced video mapping technology, this global event marked a first for the fashion world and further reinforced the brand’s dedication for innovation by seamlessly combining art, fashion, music and fragrance into a modern 4D moment that had never been seen before. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic products are brought to life on the façade in a culmination of art, fantasy and light. Polo Ralph Lauren presented this ground-breaking approach to architectural video mapping in a 4D fashion moment by creating an experience set to awaken the audience’s senses. This inspiring moment of sight and sound transpired within fifteen riveting scenes unfolding into one ten minute presentation taking the audience on a visual journey through the world of Ralph Lauren. |
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Viewers were invited to experience a montage of flashing scenes of larger than life sized images including models standing four stories tall walking the runway, Polo players making their way down Madison Avenue and New Bond St, and iconic Ralph Lauren fashion accessories such as the Ricky Bag, ties and belts that wrap the length of the building. The projection gave the illusion that images were extending beyond the façade and floating out into space and toward the audience creating a visceral moment of excitement and intrigue. The façade became a mosaic of realistic illustrations complemented with transient sounds of music, illusions of a blowing breeze, and even a light mist of the new Big Pony Collection Fragrances infused into the night’s air evoking the audience’s sense of smell and creating the ultimate sensory experience. |
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