For bottled water aficionadoes, evian is like heaven on earth. For the devotees of fashion, Courrèges epitomises all things couture, modern and sensational. Both are iconic French names, both celebrate life and freedom of expression, and both are at the top of their games. With the collaboration of evian and Courrèges to design a new Limited Edition bottle for 2012, an explosion of merriment and the ultimate in timeless style is expected.

Inspired by its signature white and flourescent pink dress of emblematic flowers, the evian bottle by Courrèges reintroduces that same bloom, first established in 1967, on the crystal clear bottle of evian’s iconic bottle silhouette. The bottle's very substance conveys the idea that youth is ever evolving regardless of age. In support of protecting Mother Earth, the bottle is made from 100 percent recyclable materials and is printed using organic ink for the very first time.

The widely-recognisable evian silhouette-inspired bottle is a pleasure to have and to hold. Simple, sleek and clean lines make up the very essence of evian. A backdrop of bright pink that is unique only to Courrèges is splashed across the solid glass bottle, making the Limited Edition bottle the “it” accessory for any girl about town. The bottle is then sealed with a cap with the brands’ symbols emblazoned across. Indeed, since the first launch of the Limited Edition bottle, evian has paved the way and created a canvas for fashion designers to unmask their creativity.

Hydration goes haute with the evian and Courrèges Limited Edition 2012 Bottle

Courrèges, a fashion house known for its space age style and the invention of the miniskirt, joins a list of world renowned fashion designers who have lent their names to creating designer bottles for evian. Courrèges is celebrated for its geometric dresses of squares, trapezoids and triangles, where minimalist and modish are the order of the day. Colours were strong in primary hues of reds, whites and yellows, with playful textures crafted with plastic, metal or PVC. In a nod to futurism, Courrèges’ legendary looks include accessories such as boots and goggles.

Starting with the launch of its Olympic Games bottle in 1992, evian has had a history of introducing highly coveted limited edition bottles that highlight the brand's spirit. Since 2008, the brand has developed these bottles in partnership with major innovative fashion designers, including Issey Miyake, Paul Smith, Jean Paul Gaultier and Christian Lacroix. With bold and innovative designs, each Limited Edition keeps the same spirit: reinventing a rare and festive moment.

In accordance with evian’s ‘Live Young’ spirit, the new Limited Edition 2012 bottle radiates spirited youthfulness and optimism. The bottle makes for a memorable collectible and is a perfect addition to the existing line of limited designs.

W: evian.com