Value Retail, operators of the Chic Outlet Shopping® Villages, have announced the launch of the official Chic Outlet Shopping® app, which will enable users to discover Europe’s leading luxury outlet destinations through an easy-to-navigate, interactive digital experience.

The Collection of Chic Outlet Shopping® Villages are the latest word in smart shopping and welcome 25 million visitors to the nine luxury outlet destinations per year. The Collection is home to 900 luxury outlet boutiques of renowned international and niche European brands offering reductions of up to 60% on the recommended retail price, all year round, in addition to the tax free savings (up to 15%) available to non-EU residents.

Coveted names include Agent Provocateur, Anya Hindmarch, Belstaff, Bimba & Lola, Calvin Klein, Desigual, Diane von Furstenberg, Missoni, Mulberry, Matthew Williamson, Smythson, Tumi, Temperley London and Vivienne Westwood, with some 50 brands currently selecting the Collection as home to their only outlet boutique worldwide.

Through the development of the new app, the world of Chic Outlet Shopping® is put directly into the hands of consumers via an informative and user-friendly app experience with exclusive content and innovative features which include:

The application is compatible with iPhone, iPod touch and iPad and is free to download from iTunes and Apple’s App Store.