Burberry showed its Burberry Prorsum Menswear Autumn Winter 2011 collection in Milan recently, after which the collection was made available for instant purchase using new innovative technology on Burberry.com.

Guests at the show in Milan included Burberry Chief Executive Angela Ahrendts, British model Cara Delevingne (who features in the brand’s Spring Summer 2011 ad campaign), Burberry Acoustic musicians George Craig (One Night Only), Johnny Borrell (Razorlight) and Johnny Flynn, actor Douglas Booth and Isaac Ferry all of whom wore Burberry.

British model Jacob Young (who features for the month of January alongside Cara Delevingne in the brand’s recently announced innovative evolving monthly Spring Summer 2011 campaign), British musicians Seb Brice and Tara Ferry and actor Matthew Beard all walked the runway in Milan.

The show was streamed on Burberry.com live from the show space using new technology to enhance the viewing and instant purchase experience, as well as on over 180 online sites globally.

Immediately after the show, visitors to the site are able to order outerwear and bags from the collection using instant messaging functionality to receive immediate product information and place an order ('Click to Chat') or by clicking for an instant call back by a Burberry salesperson to place an order ('Click to Call').

Orders can be placed until Sunday 23rd January 2011 and will be delivered within two months, giving the high fashion global consumer instant gratification receiving their product ahead of standard delivery times.