The inaugural Wellness Journey 2011 was deemed a resounding success with 35 exhibitors and over 1,500 visitors flocking to its exhibition hall located at The Pacific Sutera hotel in Kota Kinabalu, Sabah. This 2-day premium event was held on Saturday 26th February and Sunday 27th February, and not only welcomed Sabah-based guests, but also visitors from Sarawak, West Malaysia and neighbouring country Brunei.

As a prestigious exhibition platform, prominent players in the wellness and lifestyle industry came together to present the best of their respective products and services to visitors who had an interest in maintaining a healthy lifestyle. Wellness Journey 2011 presented exhibitors with the perfect opportunity to demonstrate their products and services directly to their target clientele – thereby enhancing their brand presence and reinforcing momentum in today’s highly competitive market environment.

Exhibition visitors were introduced to modern and cutting-edge concepts from renowned spa companies and wellness brands, thereby offering guests a prime opportunity to experience a new series of wellness benefits.

Organized by the Sabah’s Women Entrepreneurs & Professionals Association (SWEPA), endorsed by the Association of Malaysian Spas (AMSPA) and with Maxx Media Sdn. Bhd. as an exhibition partner, Wellness Journey has indeed become an exhibition calendar highlight within the region.

“We are delighted with the positive response from the industry as well as the general public in our inaugural event. Special thanks goes to our partners and sponsors who contributed to the success of this event. Wellness Journey is here to stay and we look forward to many more editions in the years to come” - Mr. Elson Kho, Executive Director, Maxx Media Sdn. Bhd.

Wellness Journey consisted of four key components, namely:

Exhibition Gallery
Designed as an open concept exhibition floor space, exhibitors and visitors were able to interact freely without the constraints of structured shell scheme booths, further enhancing the wellness philosophy.

Enriching Workshops
To elevate the crux and concepts of the wellness industry to exhibition visitors, life enriching workshops from selected exhibitors were conducted throughout both days, allowing for interested parties to participate and familiarize themselves with relevant concepts and brands.

Wellness Conference
Held on Saturday, 26th February 2011, this ticketed1-day conference was officiated by Sabah Chief Minister Datuk Sri Musa Haji Aman and saw notable speakers addressing the topic of “Wellness & Stress Management” to 500 exhibition delegates.

Career Corner
Interested parties were able to gain valuable insight and information on career development within the spa and wellness industry over the course of the 2 days.

For more information please visit www.wellnessjourney.com.my

LifeAndStyle.com.my is proud to have been the official online luxury media partner for Wellness Journey 2011.