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Malaysia’s most prestigious fashion event is scheduled to take place from November 4th till 8th, 2009. The five-day fashion extravaganza comprising 18 fashion showcases by 99 designers will take place at Official Venue – Pavilion Kuala Lumpur, Malaysia’s premier shopping mall. Now into its seventh edition and co-hosted by Maxis, M-IFW’09’s partnership with Maxis further augments Mifa’s persistent efforts in championing Malaysian fashion. M -IFW’09 has moved beyond the usual realm of fashion showcases to become a significant trade event; one where local fashion designers have opportunities to meet, interact and network with key fashion buyers from around the world. Highlights for M-IFW’09 include: the launch of a commemorative coffee table book honouring Malaysia’s fashion heavyweights and key industry players at the ‘Hall of Fame’ Gala, and the hotly-anticipated annual Malaysian-International Fashion Awards (M-IFA) Gala. Add to these, fantastic fashion outings by the Bumiputra Designers Association, and shows such as FantastiqueMEN (focusing on menswear); Asia Magic (highlighting designers from China, India, Japan, Korea and Hong Kong); 10 Rising Stars (young designers from Malaysia’s top fashion academies) - and the return of the Islamic Fashion Festival by Dato’ Raja Rezza Shah after a one-year hiatus. Adding international lustre to the overall event will be New York-based Japanese supermodel, Ai Tominaga and 10 top models from Beijing, China via a special collaboration with China Bentley Culture Development Company Limited. The M-IFW’09 will also witness hundreds of trade and industry members i.e. Designers, Fashion Buyers and Lifestyle Media from Asia, Europe and Australia converging at the Pavilion Kuala Lumpur to participate in a series of fashion-related events. Mifa’s 13-episode TV series, It’s Mifa: Moving Fashion Forward, will take a wide audience backstage and behind other scenes of M-IFW’09. Hosted by the “Face of M-IFW’09”, Andrea Fonseka, and aired over NTV7 every Tuesday night at 7.30 pm starting October 6th, the show accords viewers exclusive sneak peeks, intriguing insights, and candid interviews with Malaysia’s most prominent fashion maestros. The Malaysia-International Fashion Week 2009 is organised by the Malaysian International Fashion Alliance (mifa) and presented by Maxis. Officially endorsed by Matrade, M-IFW’09 is scheduled to be held from November 4-8, 2009 at Pavilion Kuala Lumpur as its Official Venue.
Major sponsors for M-IFW’09 include L’Oreal Paris, Elegance Club and Pernod Ricard Malaysia, while key partners are eBay, Blu Inc Media, Alfo, NTV7, Salon Esprit by Miko Au, X’pressionMaster and Asia Experience For further information and media enquiries, contact: For more information:
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