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Audi Fashion Festival 2011

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Audi Fashion Festival (AFF) returns for its third run with Italian fashion house Missoni as the curtain raiser to the annual event.

Themed “Driving Imagination”, this year’s event boasts seven show days and an even more exciting line-up than before with a mix of international Asian names and top-class names from the international world of fashion.

Opening the festival on 13 May with modern Italian glamour and high-fashion, Missoni is famously known for its distinctive patterns and flattering cuts. Guests will be treated to a presentation of Missoni’s Autumn/Winter 2011 collection in the presence of three generations of the Missoni family - the brand’s founder Rosita, her daughter and creative director Angela, as well as Angela’s daughter, the label’s muse, Margherita.

The festival will end on a high note with one of the most anticipated shows of the fashion season --the house of Ungaro will present its Autumn/Winter 2011 collection with its new creative director Giles Deacon at the helm. Named the “Best New Designer” at the British Fashion Awards in 2004, Deacon has also recently won acclaim as “British fashion’s most feted designer” in The Guardian.

Visionary designer Antonio Berardi will also be making his appearance at this year’s festival. While Berardi has always had a celebrity following, with Kylie Minogue opening in his debut show in London Fashion Week in 1995, represents a red-hot renaissance for his cutting-edge glamour. He has recently dressed celebrities such as Megan Fox, Jessica Alba, Sarah Jessica Parker and personal friend, Victoria Beckham.

Tiffany & Co. weighs in as the festival’s official jeweller, with a stunning display of statement pieces with fashion by Vera Wang. A true highlight as two iconic New York brands come together to present one of the most glamourous and highly-anticipated shows of the festival.

Singapore-born Prabal Gurung, current darling of the New York fashion scene, makes his triumphant return to Singapore with Atelier Swarovski by Prabal Gurung - another major must-see show featuring the ultimate designer luxury fashion accessory lines in collaboration with the world’s leading designers such as Joseph Altuzarra and Mark Fast.

For the first time, a non-Singaporean Asian label will take the spotlight at the Audi Fashion Festival. Greyhound Original, led by creative director Bhanu Inkawat from Bangkok, will showcase the cult brand’s silhouettes and cuts. Greyhound has been established for 30 years with a current count of 14 boutiques and eight cafe restaurants in Bangkok. They have international stockists in fashion capitals such as Berlin, Paris, Sydney and Hong Kong.

Adding Asian flavour to the mix are international home-grown fashion heroes, RAOUL and alldressedup. Making waves around the world, both will each be presenting their Autumn/Winter collections at the AFF.

W: www.audifashionfestival.com

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