LifeandStyle.com.my is the flagship online magazine developed by Maxx Media Sdn. Bhd. Not only it is the definitive lifestyle online magazine to one of the region’s most exciting nations, it is also a celebration of the fabulous life, and people who appreciate living life in style! Staged to be an upscale online lifestyle magazine, LifeandStyle.com.my presents its readers with the most up-to-date lifestyle information and entertainment in Malaysia and beyond. LifeandStyle.com.my ensures that it meets the highest editorial standards by providing readers with a blend of international and locally produced content in a fresh and innovative format.
Target Audience
With the increasing flow of information contributing to the rise of an affluent society, LifeandStyle.com.my taps on such growth to satisfy the strong demand for quality lifestyle in Malaysia. Our target audience are young and affluent professionals and like-minded individuals, who spend the majority of their time at work, dining out and attending social events.
Our readers are brand conscious; technologically savvy trend-setters typically between the ages of 25-40. They spend a great deal of their time on the Internet actively looking for up-to- the-minute information. Backed with a high disposable income, they are usually the first group of people who spend on the latest fashion, the finest food and the most entertaining performances in town.
LifeandStyle.com.my uses the latest web technology combined with strategic branding efforts to connect with its readers. We partner with popular websites as well as offline media to maximize brand exposure to our target audience. We also actively participate in local events to develop close ties with our readers.
LifeandStyle.com.my has developed the following lifestyle channels in response to an in-house survey conducted with our target audience, reflecting what our readers truly desire. The channels are updated on a fortnightly basis.
Style A look into the fashion trend and seasonal releases from various brands
Wine & Dine Explore the culinary culture with restaurant and wine reviews
Entertainment Movies, concerts, celebrities and everything to keep you entertained
Travel What’s new in the local and international travel & holiday scene
Health & Wellness Spas, gyms and health tips to keep you forever young and radiant
Gadgets & IT The guide you’ll need to keep you technologically savvy
Home & Living What you should do to create the perfectly harmonious living space
Motor & Sports Automobile, gadgets and sports news for the eager and active ones
Events A listing of events and happenings you should not miss
Classified & Directory A platform for you to sell and buy, for free!
About Us